We won't weight
Your body is not like every body
Some bodies carry the blame for biology, but it’s not the full story.1,2 Obesity is a chronic and complex disease influenced by multiple factors, which means what works for one body may not work for another.1-4
If your weight is impacting your health, it’s worth understanding.
[We open on female 1 on the beach speaking to camera: ‘I thought I knew me. Turns out, I didn’t.’]
[Cut to female 2 exercising outside: ‘I exercised.’]
[Cut to male 1 walking in the park with his baby strapped to his chest: ‘Walked every morning.’]
[Cut to a breakfast plate of food.]
Voiceover: Watched what I ate.
[Cut back to female 2 exercising, now with a boxing trainer: ‘I thought I was failing. Turns out I was fighting. Biology.’]
[Cut to a couple at a clothesline. Female 3: ‘What worked for me.’
Male 2: ‘Was a daily struggle for me.’]
[Cut back to male 1 still in park with his baby: ‘My body.’]
[Cut to female 4 preparing dinner in the kitchen: ‘My metabolism.’]
[Cut back to female 3 at the clothesline: ‘My weight.’]
[Cut to female 2 not exercising but now in a home setting eating chips: ‘Weren’t responding to willpower alone.’]
[Cut to female 1 not at the beach but now waiting in a doctor’s clinic: ‘My doctor helped me see that obesity is a chronic disease.’]
[Cut to two males in a backyard BBQ setting. Male 3: ‘And genetics can play a bigger role than you think.’ Male 4: ‘Wait, what?’]
[Cut back to female 3 not at the clothesline but now in the bedroom: ‘Every body works differently.’]
[Cut to female 4 walking in the front door carrying groceries: ‘Some bodies need support.’]
[Cut to male 1 now in bed with his wife.]
Voiceover: To sleep better.
[Cut back to female 3 still in the bedroom.]
Voiceover: Move easier.
[Cut to Male 2 bringing in the garbage bins speaking to camera: ‘Feel healthier.’]
[Cut to female 1 back on the beach speaking to camera: ‘I didn’t stop trying. I started understanding.’]
[Cut to a close up of male 2 speaking directly to camera: We.]
[Cut to a close up of male 1 speaking directly to camera: Won’t.]
[Cut to a close up of female 2 speaking directly to camera: Weight.]
[Background panel flicks to full green.]
Voiceover: Talk to your doctor for the full picture on weight and health.
[SUPER: Talk to your doctor for the full picture on weight and health.]
[FOOTNOTE SUPER: References: Rubino F, et al. Lancet Diabetes Endocrinol. 2025;13(3):221–62. Greenway FL. Int J Obes (Lond). 2015;39(8):1188–96. Bouchard C. Obesity. 2021;29(5):802–20. Albuquerque D, et al. Br Med Bull. 2017;123(1):159–73.
© 2026 Eli Lilly Australia Pty Limited. ABN 39 000 233 992. Level 9, 60 Margaret St, Sydney NSW 2000. Telephone: 1800 454 559. Date of preparation: July 2026. CMAT-26442.]
[A new super appears in a search bar.]
[SUPER: search we won’t weight]
[Supers disappear, to reveal new super while footnote supers stay on screen.]
[SUPER: WE won’t WEIGHT. Will you?]
You are not alone
Many Australians struggle with weight-related issues that go beyond the weight itself. It’s important to remember you are not alone. Australian statistics show about 2 in 3 adults are living with overweight or obesity.5
A 2025 survey of 1,005 Australians aged 18 years and over, living with overweight or obesity, highlighted the impact weight can have on many aspects of life, from mental health to travel.6
Break free from the cycle
If you're frustrated with your weight management journey, support and resources are available. Our questionnaire helps you understand your weight and health by guiding you through key questions, so you can have a more informed conversation with your doctor about weight management.
You don’t need to wait. Talk to a doctor.
It’s time to replace judgement with empathy, and keep weight and health part of the same conversation. Obesity is a legitimate chronic disease that requires ongoing care and support.1,2
We won’t weight to start the weight conversation.
Rubino F, et al. Lancet Diabetes Endocrinol. 2025;13(3):221–62.
Greenway FL. Int J Obes (Lond). 2015;39:1188–96.
Bouchard C. Obesity. 2021;29(5):802–20.
Albuquerque D, et al. Br Med Bull. 2017;123(1):159–73.
Australian Bureau of Statistics. National Health Survey 2022 – Table 2. Summary health characteristics, by states and territories. Available at: https://www.abs.gov.au/statistics/health/health-conditions-and-risks/national-health-survey/2022/NHSDC02.xlsx [Accessed July 2026].
‘Let’s Talk About Weight, 2025’. METIS Healthcare Research, commissioned by Lilly Australia.